Ray Arata

Ray Arata is the author of two books, Wake Up Man Up, Step Up: Transforming Your Wake Up Call to Emotional Health and Happiness. This book focuses specifically on men who are amidst a “wakeup call” in life. The intent of this book is to meet these men where they are and their supportive and introspective and healing journey towards healthy masculinity and their roles as fathers, spouses, partners, leaders, and friend. The book challenges the reader to work through numerous journey questions that support emotional and mental awareness. 

Ray’s second book, Showing Up: How Men Can Become Effective Allies in the Workplace, was written with 3 audiences in mind. 

  1. Men wanting to step onto the path of allyship and inclusive leadership
  2. Professionals inside organizations that recognize the critical importance of engaging men in inclusive leadership efforts that support diversity and inclusion initiatives 
  3. People who have herald from historically marginalized groups seeking to support and be supported 

The foundation of this book rests on the four steps of the Ally’s Journey, is curriculum driven, and can be used to support inclusive leadership development inside organizations.

Through Better Man, Ray and his team have been able to create scalable, sustainable, and measurable solutions to drive fundamental cultural change for large companies such as Verizon, Toyota, Hearst, Intel, and Google.

Better Man Movement

Ray founded the Better Man Conference in 2016  for men to explore the roles they might play as allies for inclusion without shame or blame:

  • Understanding the value of healthy masculinity and inclusive leadership
  • Learn the language and gain confidence in context to engage in discussions 
  • Learn how to leverage power and position to elevate people who are too often underrepresented and underestimated

The intention of the one-day conference is to educate, activate and mobilize men as inclusionary leaders by leveraging their position and privilege to support and empower women and minorities.

15,000+ Hours

Resource for Men, Ally for All

Ray has devoted more than 15.000+ hours of working with men to advance their emotional literacy and intelligence with the ManKind Project for more than 24 years. His experience has led him to be recognized as a Male Champion of Change in 2016, awarded by the San Francisco Bay Area Chapter of the UN Women. 


More people recognize the importance of Allyship—and that’s great. Unfortunately, many men still don’t know what they need to do to affect change so everyone feels valued and empowered at work. In Showing Up, Ray Arata provides clear guidance on how to turn good intentions into action. I strongly recommend it to everyone interested in helping create a more equal and productive workplace.

Sheryl Sandberg
COO of Facebook and Founder of LeanIn.org and OptionB.org

Ray is an award-winning and devoted ally and extraordinary role model for other men, bringing a deep understanding of human needs, knowledge of behavioral change, and a huge vision for inclusionary leadership and organizations. Ray walks his talk, knows his stuff, and speaks from his big heart—an inspiring keynote speaker that motivates new commitment to real change.

Amy Logan
President, US National Committee for UN Women San Francisco Bay Area; CEO, Gender Innovation

Ray Arata has unlocked the secret sauce to a sustainable DEI effort of engaging the majority. Ray has made the connection between head and heart for males to find why they should support full inclusion without shame or blame. . . which is refreshing and needed.

John Sequeira
CEO, TL One Partner LLC

Showing Up. . . gives us the game plan we need to consciously and continually be better allies, men, and humans by showing us how to take our intentions and turn them into impact; how to connect with, stay in, and lead from our hearts.

Justin Baldoni
Actor, Filmmaker; Co-founder of the Wayfarer Foundation; and author of Man Enough: Undefining My Masculinity

In my experience, active engagement from men is a critical factor in our shared journey to achieve gender partnership and gender equity. I’m grateful to the women in my life who welcomed, fostered, and mentored my growth—enabling me to be a better leader, father, spouse, and friend. Ray Arata’s book is a helpful guide for how men can be better sponsors and advocates for women.

Mike Kaufmann
CEO of Cardinal Health

Showing Up is a critical and timely book that inspires men to stand up for gender and racial justice on the job. Ray Arata makes a compelling case that men care deeply about good leadership and equality in the workplace and Showing Up is the ‘how to’ manual for how they can intervene in ways that make them better men. This book is a must-read for corporate leaders and any man who wants to live up to his potential as an ally and a leader who can shift the world—one workplace at a time.

Jennifer Siebel Newsom
Filmmaker and Founder of The Representation Project

As men, we’re trained to split ourselves in two: the rational worker in public, the emotional human at home. What a loss—on both sides of the equation. Ray Arata’s great gift is that he can help men connect heads and hearts, passion and productivity. Read this book and let him show you how to be more present at work and in life!

Michael Kimmel
Author of "Angry White Men: American Masculinity at the End of an Era"

In a historical moment when men are called and must show up as allies, Arata provides a clear roadmap for what that takes. His approach is brutally honest, self-reflective, and direct. Showing Up is a must-read for men on this journey, and for all those who want to call men in as true allies.

Gary Barker, PhD
Co-founder and CEO, Promundo-US

Showing Up packs a punch on the reality of male allyship in the workplace. Equally as important, it shines amazing insights on the importance of including the most influential group—straight, white men—in a discussion in which they are often left out—diversity. Arata homes in with practical strategies to engage, build trust, and strengthen your approach to creating great workplaces through allyship.

Carin Taylor
Chief Diversity Officer of Workday

Diversity, equity, and inclusion leaders understand how critical it is to have everyone, especially men, engaged in the work of creating an inclusive workplace (organization, society!) where all people can thrive. The challenge is making the space for men to truly connect, reflect and then eventually act—one that doesn’t also cast shame, and blame, and does more harm than good. Showing Up explores healthy masculinity through Ray Arata’s inimitable voice to create that space. It’s a must-read for practitioners to then share with the men in their lives and organizations.

Cristina Santos
Head of Diversity & Inclusion and Equal Employment Opportunity, North America, Sanofi